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Sea-it
Campaign design
Can we change the perception of people who don't feel their lives are connected to the ocean?
For the ‘Sea-it’ campaign, we worked alongside UNESCO to rebrand the Ocean Decade campaign. Our goal was to raise awareness about the interconnectedness of human lives and the ocean and make people realise how many products they consumed on a daily basis have ingredients derived from the ocean.
After looking at multiple behaviours of ocean like ripples, waves, tides and corals seemed to stimulate image of sea. The logotype tries to imitate the wavy form and organic shape of the corals.
Posters for the campaign.
The colours are inspired by Pantone's campaign with Adobe and the Ocean Agency,
and these two fluorescent colours are the colours emitted by corals.
Our deliverables included posters, stickers, and a preliminary app design
Free Stickers
Daily challenges to identity products
Ocean education
