This project encourages adults to reconnect with physical activity through a PR campaign centred on a 21-Day Challenge. The campaign aims to build fitness habits and resilience, emphasising that every small action contributes to personal growth. Sweat and grass stains are celebrated as badges of honour, symbolising perseverance and dedication in the pursuit of both everyday and long-term goals.

The app provides a structured platform for you to complete daily tasks and routes, guiding you through the 21-day journey. By completing daily challenges, you can earn badges that contribute to your collection and motivates you to stay engaged and committed to the challenge.

The runway of your challange are the streets, so the campaign must be promoted outdoors. These touchpoints are embedded in your daily way to work and adds that extra oomph to your journey and encourages others to take it up as well.